On collections of these word signs as symbolic codes to It is a sign within the semiotic language of signs. WORDS Words are signs that stand for somethingĮlse.The word 'apple' does not look anything like theįruit that grows on trees. Television and film, but radio uses them in rather different ways. The codes of radio language consist of words, sound effects, music and Radio, on the whole, tends to be heard only The reader can range backwards and forwards freely over material he A newspaper devotes space to stories it takes up spaceĪt the breakfast table and, like the table, it is a physical object. This is different to newspaper communication, say, whichĮxists in space. Radio takes time to be heard and it is impossible to go back in time.You need to hear it right the first time because it Liberated by radio is far greater than the visual stimuli of the other media Workers in the industry do not, however, regard this as a limitation.To them, the power of the human imagination

Unlike a newspaper, it cannotīe held in the hand and read over and over again.TelevisionĬan signify meaning through images. Unlike film, television, computer-based media or the print media, radio cannot be seen. The principle of KISS when they are doing their job - 'Keep It Simple, Stupid.' Radio broadcasters are often advised to use

Relatively slowly and even then it only sometimes gets

Radio journalism and production ppt